Closing Clink


Hey Clinkers,

After over 5 years of The Clink Room, Jason an I have decided to put Clink on hold for the foreseeable future. We’ll keep the site up, as a record of all the fun stuff Clink accomplished. However we’ll no long be posting new content and the shop will eventually wind down and stop selling product. As you have probably observed, we haven’t been able to keep up with posting quality content, producing quality hats, running contests, and interacting with Clinkers in a way that a community like this one deserves. 

Hopefully you’ll understand how difficult this decision is for us. Clink has been a labor of love and has provided us with wonderful memories. We’ve made great friends, we’ve found incredible talent to help us out at Brandiose, and we’ve got to collaborate with incredible brands, designers, and artists. But hands-down, the best part of the past 5 years has been getting to know you Clinkers.

As you may know, Clink has always been a side project. Brandiose takes precedent in our working lives. When Brandiose was busy, Clink’s energy would wane. That rhythm was fine for the first few years of Clink. In the past couple years a few things changed that have made it clear it’s time to put Clink on the shelf. Three years ago Jason and I started Boomaphone, the app company that builds and manages MiLB’s Inside The Park. It has blossomed into a great business for us with exciting opportunities on the horizon. Opportunities that require more and more of our attention. The second development has been our growing families. In order to be the attentive husbands and fathers that we want to be, we can no longer work the late nights that Clink used to consume. In the early days, I would be up late into the night packing orders for the following day. Jason would be working on Shopify readying product for launch. Now, it’s more important to be home to read to our sons before bed.

Over the last few months, Jason and I had actually been working on plans to reboot Clink. With new investments, new talent to help with the workload, new technology, even a new business model. For a while, it looked promising and we got really excited about the potential new directions for the project. In the end, it never gathered the steam that we look for when starting something new. Disappointingly, excitement and planning only got us so far.

While Clink’s sales never broke records, Clink always turned a small profit. It was always self-sufficient and that does feel like an accomplishment. But when we reflect back on the last 5 years, we would have ran Clink for free due to all the unexpected benefits we’ve gained. Writing a blog post nearly every day improved my writing (or so my wife tells me). We learned a lot about retail (it’s a tough business). We built something from scratch with very little investment (shoutout to Shopify, WordPress, and Mail Chimp). We got a few new baddass clients and got to work with talented people at incredible companies (thanks Ian and Jamie). We connected and became friends with fantastic designers (big shout outs to Samm, Kai, Erik, Aaron, Efra, Kevin, Chris, T.J., Aussie Ryan, Martin, Tom, Danny, El Jeffe, Gyula, Jesse, Chad, Justin, Patrick, Jamal, Whittier, Nathan, Josh and many many more). We partnered with super talented people (thank you Nai, Strictly Fitteds, New Era Cap Talk, Nikki, CouldBe Studios, Mikhail, Juan-Carlos and Kixpo Crew, Jay, Paco, and Blaze) And we formed very close friendships and partnerships with the great folks over at Hat Club (we love you Paul, Steven, Ryan, Jon, and Ashley).

There’s a lot of loose ends to tie up, please be patient with us. If you email me with a specific question about some business that we still have left to sort out, I promise you we’ll do our best to resolve things.

You may be asking yourself… well if Clink presented you with all these benefits and you’d run Clink at a loss, why not just keep Clink going? To that, all I can say is when you know it’s time to shelf a project, you know. It’s time for Jason and I to concentrate on other opportunities.

As a final parting message to all our Clinkers out there, keep making awesome stuff, work on stuff that you love, we hope we inspired you guys with some of our behind the scenes stuff and stories. We hope you got a kick out of designing, purchasing, and wearing our unusual designs. Thank you for supporting Clink in all the ways that you have. We love and appreciate you all.

Kick this weekend’s ass Clinkers.

Jason & Casey